Product Suggestions
Business Naming and Branding

Build a Brand Your Customers Will Remember

Go beyond choosing a business name. Create a polished and cohesive identity with professional naming, logo design, brand colors, typography and strategic brand direction.

Choose Your Branding Experience

Every package follows a structured creative process designed to transform your ideas into a clear, professional and memorable brand.

Vision

Launch your business with a clear and professional brand foundation.

$299 One-time branding investment
  • Brand discovery questionnaire
  • 3 business name concepts
  • 1 visual brand direction
  • 1 professional logo concept
  • 1 refinement round
  • Brand color palette
  • Brand typography selection
  • Domain availability research
  • Final web and print logo files
  • Brand essentials guide
Choose Vision

Echelon

Create a premium identity positioned for recognition and long-term growth.

$1,499 One-time branding investment
  • Everything included in Momentum
  • 10 business name concepts
  • 3 visual brand directions
  • 3 professional logo concepts
  • 5 refinement rounds
  • Advanced brand strategy
  • 2 tagline concepts
  • Expanded competitor research
  • Complete brand identity guide
  • Priority project scheduling
  • Brand launch consultation
Choose Echelon

Compare Branding Packages

Compare the creative exploration, strategy and final brand assets included with each package.

Branding Feature Vision
$299
Momentum
$699
Echelon
$1,499
Discovery Questionnaire i
Business Name Concepts i 3 6 10
Visual Brand Directions i 1 2 3
Initial Logo Concepts i 1 2 3
Refinement Rounds i 1 3 5
Professional Finished Logo
Brand Color Palette
Brand Typography
Domain Availability Research i Standard Expanded Expanded
Social Handle Research
Tagline Development 1 Tagline 2 Tagline Concepts
Preliminary Trademark Screening i
Competitor Research Basic Expanded Advanced
Brand Guide Essentials Guide Style Guide Complete Identity Guide
Brand Launch Consultation
Priority Scheduling
  Choose Vision Choose Momentum Choose Echelon

Our Creative Process

A structured process keeps your project focused, collaborative and moving forward.

1

Discovery

Complete a detailed questionnaire covering your business, audience, competitors, preferences and objectives.

2

Research

We research your market, naming opportunities, competitors, domains and the strategic direction of your brand.

3

Concept Development

You receive the original naming and visual concepts included with your selected package.

4

Concept Selection

Select one preferred creative direction to advance into the refinement stage.

5

Refinement

We improve the selected concept using the refinement rounds included in your package.

6

Final Delivery

Receive your approved logo files, colors, typography and corresponding brand documentation.

A Clear and Professional Creative Scope

Every package includes a defined number of original naming concepts, visual directions, logo concepts and refinement rounds. These limits allow us to give every project the attention and strategic thought it deserves.

  • A refinement improves the selected concept. It may include reasonable adjustments to typography, color, arrangement or other details within the approved direction.
  • A request to discard the selected direction and create a completely different concept is considered new concept development, not a refinement.
  • Additional concepts, refinement rounds or changes in creative direction may be purchased or quoted separately.
  • Consolidated feedback must be submitted for each refinement round. Multiple separate feedback submissions may be treated as additional rounds.
  • The project is developed from the information and preferences supplied through the discovery process. Major changes to the business, audience, positioning or project brief may require a revised scope.
  • Domain, social-handle and preliminary trademark research reflects availability at the time of review and does not guarantee registration or legal trademark clearance.

Frequently Asked Questions

What is the difference between a concept and a refinement?
A concept is an original creative direction. A refinement improves the one concept you select. Changing to a completely different style or direction requires new concept development.
What happens if I do not like the concepts presented?
We will review your original discovery information and feedback. Reasonable improvements to a selected direction can be made through your included refinement rounds. Completely new concepts beyond your package allowance may require an additional quote.
Can I request more refinement rounds?
Yes. Additional refinement rounds may be purchased when the work remains within the selected creative direction.
Do I receive a finished logo?
Yes. Every package includes a professionally finished logo along with appropriate files for common web and print applications.
Does preliminary trademark screening guarantee that I can use the name?
No. Preliminary screening identifies obvious potential conflicts but is not a legal opinion, comprehensive trademark search or guarantee of registration. Consult a qualified trademark attorney before making final legal decisions.
Does domain research reserve the domain for me?
No. Domain availability may change at any time. A domain is not secured until its registration has been successfully completed.

Ready to Build Your Brand?

Choose the branding experience that matches your goals and begin creating a business identity designed to be recognized and remembered.

Compare Packages